The home upgrade you didn’t know you needed.
The Pura Smart Fragrance Diffuser empowers you to personalize every detail of your home fragrance experience —all from your phone. Simply plug in, program, and let premium, clean fragrance enhance your every mood.
PURA 4 Upgrades! Puralast™ creates the best scenting experience you’ll find anywhere. With this technology, your diffuser learns from your feedback to efficiently fill your space with your desired scent intensity for up to 120 hours per smart fragrance vial. Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Note: Pura scent vials are sold separately from the Pura device
Fragrance at your fingertips
- Control your Pura from anywhere with the app, and at home using Alexa compatibility.
- Create custom schedules so you have scent right when you want it.
- Adjust fragrance intensity to match your mood.
- Use away mode to automatically switch your Pura off when you're not there.
- Swap between 2 scents to easily change the feel of your space.
- Light the night with a color wheel LED ambient nightlight.
Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
ROLAND PINE Notes of Siberian Fir, Pine and Cilantro will fill your space with the uplifting, fresh scent of fresh cut pine boughs.
WINTER NOIR: Freshly fallen snow covers Nordic pines and citrus fruits in a blend of warm spices, fresh musk, and golden amber to bring out the magic and mystery of winter.
Thymes Simmered Cider: Refill your Pura Smart Home Diffuser with the captivating fragrance of Thymes Simmered Cider. This pet and eco-friendly fragrance refill features notes of freshly pressed apples, crushed clove and cardamom, and hints of bourbon.
capri BLUE Volcano: the perfect blend of enticing citrus and delightful sugary notes. As warm and inviting as those electrifying summer nights, this tropical fragrance is the perfect complement to candles or diffusers for a taste of an exotic getaway any day of the year.
capri BLUE Blue Jeans: Like your favorite pair of jeans, this fragrance screams comfort. Warm and clean with a hint of linen, this fragrance feels great if you're entertaining or unwinding.
capri BLUE Coconut Santal: With flowering hibiscus, lime coconut and hits of amber, this fragrance transports you to good times and gives you ultimate smooth sailing vibes.
capri BLUE Apple Cider Social: Add some apple and spice to your Pura device! This fragrance is the autumn vibe you need, with a punch of spice. Apple Cider Social features notes of crisp apple, cinnamon, juicy pear with grated clove and fresh nutmeg. Just plug this into your Pura device and enjoy all the cozy fall feels.
capri BLUE: Pumpkin Dulce: notes of white pumpkin, sweet gingersnap and whipped vanilla.
capri BLUE Tinsel & Spice: With notes of cinnamon and clove, juniper berry, orange mandarin and forest woods you'll be diffusing this fragrance all season long!
AQUA represents W A T E R … its varying layered notes of Hyacinth, Fig Leaf & Sweet, Smoky Amber, fill the air with life and movement. It is coming out of the sea on a hot summer day, waves crashing, and the power of the sun. Feel the salt on your skin, and that foxy beach hair.
PEARL represents GEMS of the Sea. A gorgeous combination of mouthwatering florals and fresh citrus, Pearl is Feminine, fresh and packed with light and good energy. Notes of Damask Rose, Bergamot & Lily of the Valley will linger for hours.
CORAL represents C O R A L (reef)….complex in its energy and fragrance notes of Crushed Cardamom, Basil Leaf & Lime Blossom, this fragrance is our Femme Fatale. This sexy, spicy floral evokes emotion and the power of the sea. Dive to the depths of the ocean floor to discover its richness.
VANILLA FLEUR Notes of Vanilla, Orchid & Sandalwood
SUN KISSED: Loaded with positive vibes, Sun Kissed is meticulously blended with notes of sun-drenched citrus & bushels of bright blossoms. Infuse your space with sunshine and happiness every day!
PALO SANTO: Notes of cedar, cypress, and sandalwood come together to recreate and honor the deep, woody richness of the sacred Palo Santo.
FERN + MOSS: This scent blends notes of sage and lavender with woodsy base notes of spruce and pine to capture the elusive aroma of the great outdoors.
MAUI: Escape to the secret beaches of Maui with tart bergamot, soft ylang ylang, and airy driftwood.
LOVE POTION: Exotic notes of jasmine blossoms, calming lavender, and bright mandarin create an inviting and romantic scent as pure as fresh flowers.
CATSKILLS: Escape to the woods of the Catskill Mountains with cedar, cypress, and juniper.
CARDAMOM: Lose yourself in a cozy cloud of spice and sophistication with warm cardamom, black pepper, cedar, and a touch of dry amber.
SANTORINI: Mediterranean fig, red currant, amber, and sandalwood create a scent that will make you dream of the Greek Isles.
TOBACCO PATCHOULI: Rich, caramelly tobacco and creamy vanilla meld with cinnamon, nutmeg, and patchouli to create a deep scent that will inspire feelings of nostalgia and wistfulness.
OCEAN TIDE + SEA SALT: Set sail with refreshing sea salt and citrus ozone swirled with notes of clary sage, frosted woods, and rosemary.
Each vial diffuses 125+ hours of home fragrance using the PURA Smart Diffuser device.